Directed and designed by Kuntzel+Deygas Music : Sexx Laws, written by Beck Hansen. Renault : Michael Van Der Sande, Caroline Mechai, Antoine Wolf, Sophie Cranshoff-Meli Publicis Conseil : Creative director Olivier Altmann Art director Pascale Gayraud Copywriter Fabrice Dubois Assistant art director Agathe Bailly Account managers Patrick Lar, Claire Roy Thermes, Jessy Teboul Production : Production company Add A Dog TV production (WAM) Pierre Marcus, Nathalie Levincent
We show the evolution of ‘The human Automobile’ with stamp animation. (We use stamps and CG). The story is of our ancestors who began work with two feet. They begin to use fire they make articles and then they can’t help moving they start to run. The humans meet animals gets wheels and then they make the first vehicle. They use a steam pressure. And then the first TOYOTA car is developed. Gradually cars increase in towns. Motorization comes. The human tires out. They run too many cars. The human comes back home they take a rest. Finally they start to run by future compact electric car’i-unit’ First aired at a motor show. Thank you to Tomoyuki Kato of the agency Dentsu (Tokyo) for giving us « carte blanche »
In the manner of an opening title sequence of a movie that presents the main actors, this film presents the brands of the PPR group, some are luxury brands (YSL, Gucci, etc.) and some retail brands (La Fnac, La Redoute, etc.). We have created a tree with the two structures – one flexible and round, the other angular and strict – who help each other to grow and bear fruit. The characters live in the branches of this tree and go from one universe to the other.
Thank you to Tomoyuki Kato of the Dentsu agency (Tokyo) for giving us « carte blanche »
This film was made for the launch of this fragrance for women that has been created by Ralf Schwieger for YSL. It has been shown at colette and during the press presentation. The sound track and music have been composed by Bertrand Burgalat and his friends have participated in the voice recording. The text has been written by us.