PPR / The Tree

avr 26th, 2007
In the manner of an opening title sequence of a movie that presents the main actors, this film presents the brands of the PPR group, some are luxury brands (YSL, Gucci, etc.) and some retail brands (La Fnac, La Redoute, etc.). We have created a tree with the two structures – one flexible and round, the other angular and strict – who help each other  to grow and bear fruit.  The characters live in the branches of this tree and go from one universe to the other.

Thank you to Tomoyuki Kato of the Dentsu agency (Tokyo) for giving us « carte blanche »

 

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