Toyota / I-volution

oct 30th, 2007
We show the evolution of ‘The human Automobile’ with stamp animation. (We use stamps and CG). The story is of our ancestors who began work with two feet. They begin to use fire they make articles and then they can’t help moving they start to run. The humans meet animals gets wheels and then they make the first vehicle. They use a steam pressure. And then the first TOYOTA car is developed. Gradually cars increase in towns. Motorization comes. The human tires out. They run too many cars. The human comes back home they take a rest. Finally they start to run by future compact electric car’i-unit’ First aired at a motor show.
Thank you to Tomoyuki Kato of the agency Dentsu (Tokyo) for giving us « carte blanche » 

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